職位描述
PRIMARY PURPOSE AND OVERALL IVE OF THE JOB:
Responsible for all marketing efforts for the products under his/her scope in Greater China.
MAIN ACCOUNTABILITIES:
1.Establish product positions which includes:
-Identify the clinical utilities
-Define product positions
-Design and execute clinical outcome studies to validate the position
2.Establish product launch plan which includes:
-Identify key accounts and build sales pipeline
-Establish pricing
-Generate sales forecast
-Generate all sales material and tools
-Train sales team, AS team, and distributors
3.Establish national promotion and education programs
4.Understand competitive landscape
5.Other tasks based on business needs, or assigned by the direct supervisor, conduct business in full compliance to Behavior in Business and Behavior in Competition.
KNOWLEDGE, LANGUAGE AND EXPERIENCE:
1.Bachelor’s Degree or above in biologic science or clinical laboratory medicine. Master degree will be a plus. Molecular biology, microbiology, or immunology (depending on the product scope) or MBA on marketing is highly preferred.
2.A minimum of + 3 years’ product & marketing experience in multinational companies from Healthcare industry, preferably IVD and infection disease. Business development experience will be a plus.
3.Excellent oral and written English and Mandarin
4.A lateral thinker with excellent strategic, innovative and analytical skills, practically implementing the devised strategy
5.Good Project management and time management skills
6.Good interpersonal and communication skills
7.Creative, committed and good team work
企業(yè)介紹
生物梅里埃公司創(chuàng)建于1963年，公司依賴自身的科技研究和工業(yè)生產(chǎn)資源，始終致力于開發(fā)作為醫(yī)療和工業(yè)用途的體外診斷產(chǎn)品。 集團(tuán)專門設(shè)計(jì)、開發(fā)、生產(chǎn)和推廣應(yīng)用在臨床和工業(yè)的系統(tǒng)。生物梅里埃的診斷系統(tǒng)是由試劑、 儀器和軟件組成，主要是為傳染病、工業(yè)微生物控制、心血管病和腫瘤病等四個(gè)主要策略性領(lǐng)域來設(shè)計(jì)。
在2008年，公司銷售額為11億1千1百萬歐元，集團(tuán)共有11個(gè)生產(chǎn)基地和9個(gè)研究中心，分布于歐洲、北美洲和南美洲。集團(tuán)全球擁有38個(gè)辦事處，至2008年12月31日集團(tuán)員工超過5,700人。
生物梅里埃公司產(chǎn)品有兩個(gè)應(yīng)用領(lǐng)域 : 臨床和工業(yè)，臨床市場占總銷售額的85.5%，而工業(yè)市場占14.5%。工業(yè)的應(yīng)用主要在食品、藥品和化妝品的微生物分析，增長非常迅速，生物梅里埃是全球體外診斷領(lǐng)域的第八大生產(chǎn)商。
生物梅里埃中國有限公司已經(jīng)20年的發(fā)展，自動(dòng)化微生物鑒定分析系統(tǒng)的用戶已達(dá)1400余家，自動(dòng)微生物培養(yǎng)系統(tǒng)已達(dá)700余家，全自動(dòng)細(xì)菌計(jì)數(shù)系統(tǒng)60余臺(tái)，手工產(chǎn)品用戶覆蓋全國的省市70%以上。同時(shí)公司擁有數(shù)十名微生物臨床及工業(yè)領(lǐng)域?qū)I(yè)人員和工程技術(shù)人員，其中許多人員都來自檢驗(yàn)一線，擁有豐富的檢驗(yàn)經(jīng)驗(yàn)和儀器維修經(jīng)驗(yàn)。全面負(fù)責(zé)生物梅里埃公司產(chǎn)品的銷售，儀器的安裝、維護(hù)及保養(yǎng)，以及用戶的培訓(xùn)及技術(shù)支持。
