職位描述
Primary Purpose and Overall ive of the Job:
The MIM is accountable for working with country teams across Asia Pacific Region in full alignment with Global Marketing Team(s) to Capture, analyze, centralize and share ASPAC clinical market data to support and guide tactical and strategic business decision-making by the Region. Serve as a regional relay to the corporate team to access regional data used in global analyses .
Main Accountabilities:
- Be responsible for appropriate data sourcing allowing to understand bioMerieux market and its evolutions
?Identify relevant and reliable sources of data to describe the market. If no source exists, propose the best methodological approach to rebuild the market
?Secure relationship with sources of data through the management of a portfolio of providers (contracts, Purchasing negotiation, sustainability over time)
?Centralize the data on a shared single-point of access
?Gather quantitative and qualitative market data both from internal and external sources
?Disease prence and trends (in alignment with Global/Regional/Local Medical Affairs)
?Market size, future potential projections to guide strategy and tactics definition
?Provide quantitative analyses based on market and sales data to understand, past, present and model potential future business evolutions
- Monitor in-market performance on a monthly basis in support of Regional Marketing managers & Countries teams
?Sell-out vs. Sell-in in distributors’ model countries
?Market growth
?Market shares
?Monitor win/loss rates for tenders
?Installed Base consumption
?Provide business dashboards to measure the impact of strategic and tactical initiatives (BC consumption drive, AMS, sepsis…)
?Provide competitive intelligence insight
?Competition portfolio and pipeline (market watch)
?Customers profiles and segmentation
- Leverage corporate experience, tools and methodologies by coordinating closely with global expert teams:Functional reporting to be considered ?
- Others
?present the data in a graphic impacting format to ensure easy communication, understanding and maximum impact internally
?Generate ideas to constantly improve and renew practices
Qualifications & Competencies:
- Education & Experience:
?A bachelor degree in Market Intelligence, Business Analyst, Data Management and/or proven track record with professional experience in those fields (4-5 years experience, preferably in Life Science/Healthcare industry /IVD business in Asia Pacific markets.
- Languages:
?Good oral communications skills, Fluent English is a must (other local languages & French are an advantage)
- Skills :
?Ability to translate business questions into data-related questions to finally produce business recommendations
?Strong leadership skills to convince, persuade, obtain an audience adhesion Analytical and synthetic mindset / Sense of time and priorities management Team spirit
?Good communication and presentation skills and ability to deliver complex information into a simplified manner for different audiences
?Ability to deep-dive into technical topics and to deliver high-level and easy to understand analyses
?Knowledge of methodological tools for analyses ed to a true business-oriented mindset
?Excellent presentation, and communication skills.
?Excellent planning and organizational skills.
?Well organized, results oriented, able to work under a minimum of supervisions
- Computer usage knowledge:
?proficient computer skills including Microsoft Office (Word, Excel, PowerPoint…etc.
- Scope and Resources Accountability, Typical Performance Indicators:
?Scope and Resources Accountability: Regional scope, no management
?Financial Indicators (revenue, budget, etc.): Market Intelligence budget
?Key Performance Indicators (KPIs): Ability to become the central repository of trusted market data for the Region, ability to follow closely competitive watch, management of data providers and budget, ability to interact with corporate. Feedback from internal customers.
?Key Contacts (internal/external) and Interfaces: interfaced with business functions at local, regional and corporate levels, including GCP. Solid reporting line to Regional Marketing Head, dotted reporting line to Global Marketing DSMI department Head (Decision Support & Market Insights)
企業(yè)介紹
生物梅里埃公司創(chuàng)建于1963年,公司依賴自身的科技研究和工業(yè)生產(chǎn)資源,始終致力于開發(fā)作為醫(yī)療和工業(yè)用途的體外診斷產(chǎn)品。 集團專門設計、開發(fā)、生產(chǎn)和推廣應用在臨床和工業(yè)的系統(tǒng)。生物梅里埃的診斷系統(tǒng)是由試劑、 儀器和軟件組成,主要是為傳染病、工業(yè)微生物控制、心血管病和腫瘤病等四個主要策略性領域來設計。
在2008年,公司銷售額為11億1千1百萬歐元,集團共有11個生產(chǎn)基地和9個研究中心,分布于歐洲、北美洲和南美洲。集團全球擁有38個辦事處,至2008年12月31日集團員工超過5,700人。
生物梅里埃公司產(chǎn)品有兩個應用領域 : 臨床和工業(yè),臨床市場占總銷售額的85.5%,而工業(yè)市場占14.5%。工業(yè)的應用主要在食品、藥品和化妝品的微生物分析,增長非常迅速,生物梅里埃是全球體外診斷領域的第八大生產(chǎn)商。
生物梅里埃中國有限公司已經(jīng)20年的發(fā)展,自動化微生物鑒定分析系統(tǒng)的用戶已達1400余家,自動微生物培養(yǎng)系統(tǒng)已達700余家,全自動細菌計數(shù)系統(tǒng)60余臺,手工產(chǎn)品用戶覆蓋全國的省市70%以上。同時公司擁有數(shù)十名微生物臨床及工業(yè)領域?qū)I(yè)人員和工程技術人員,其中許多人員都來自檢驗一線,擁有豐富的檢驗經(jīng)驗和儀器維修經(jīng)驗。全面負責生物梅里埃公司產(chǎn)品的銷售,儀器的安裝、維護及保養(yǎng),以及用戶的培訓及技術支持。