職位描述
工作職責(zé):
? Responsible for driving execution of product marketing and launch plan
? Execute product line forecasts for new and existing products
? Project managing all required collateral. This includes, but is not limited to, product sell sheets, sales training materials, physician training materials, video production, product samples, etc.
? Function as strategic point of contact for trade shows, conferences and/or courses. Coordinate with internal and external resources as required to execute shoulder product promotional efforts, live surgeries, workshops or other activities associated with the event
? Works with sales leadership to optimize asset management in the field
? Lead new product launch planning, including business ives, product positioning and key selling messages (including economic messages)
? Develop product marketing bulletins on new and current products. Provide regular communication to sales team on market released products
? Conduct product overviews for physicians, sales reps, and nurses in the clinical environment or during training events. Individual will also be required to provide first case coverage on an as needed basis
? Present product and marketing plans to internal and external customers
? Perform ad hoc analysis as needed to assess the current business environment and make recommendations. Continuously improve product marketing effectiveness
? Recommends, initiates, and participates in s to achieve optimal brand competitiveness in packaging labeling, pricing, technical development, clinical research, and production
? Other duties as assigned
任職資格:
?2+ year degree major in related with medicine or life science MBA preferred
? Minimum 3 years of Marketing experience in Medical Device with downstream marketing experience required. Orthopedic experience desired but not required.
? Sales experience a plus
? Demonstrated proficiency in the development and execution of marketing and launch plans
? Ability to manage multiple projects and work cross functionally
? Demonstrated clinical and technical aptitude
? Excellent written and verbal communication skills, in both English and Chinese
? Strong presentation capabilities
? Excellent planning, organization and analytical skills
? Travel 30-40%
企業(yè)介紹
微創(chuàng)醫(yī)療科學(xué)有限公司(以下簡(jiǎn)稱“微創(chuàng)?醫(yī)療”)起源于1998年成立的上海微創(chuàng)醫(yī)療器械(集團(tuán))有限公司,是一家中國領(lǐng)先的高端醫(yī)療器械集團(tuán),總部位于中國上海張江高科技園區(qū),致力于通過不斷創(chuàng)新向市場(chǎng)提供能挽救并重塑患者生命或改善其生活質(zhì)量的高性價(jià)比醫(yī)療方案。微創(chuàng)?醫(yī)療為香港上市公司,股票代碼00853。
微創(chuàng)?醫(yī)療已上市產(chǎn)品達(dá)165個(gè),覆蓋心血管介入產(chǎn)品、骨科醫(yī)療器械、大動(dòng)脈及外周血管介入產(chǎn)品、電生理醫(yī)療器械、神經(jīng)介入產(chǎn)品、心律管理產(chǎn)品、糖尿病及內(nèi)分泌醫(yī)療器械和外科手術(shù)等十大領(lǐng)域。微創(chuàng)?醫(yī)療的產(chǎn)品已進(jìn)入全球逾5000家醫(yī)院,涵蓋亞太、歐洲和美洲等主要市場(chǎng)。在世界范圍內(nèi),平均每18秒,就有一個(gè)微創(chuàng)?醫(yī)療的產(chǎn)品用于救治患者生命或改善其生活品質(zhì)或用于幫助其催生新的生命。其中,冠脈藥物支架產(chǎn)品為第一個(gè)國產(chǎn)藥物支架系統(tǒng),自2004年上市以來持續(xù)保持國內(nèi)市場(chǎng)占有率領(lǐng)先,2014年推出的全球首個(gè)藥物靶向洗脫支架系統(tǒng)更是使微創(chuàng)?醫(yī)療在冠脈支架領(lǐng)域完成了從追隨者到引領(lǐng)者的跨越。在骨科關(guān)節(jié)領(lǐng)域,微創(chuàng)?醫(yī)療的市場(chǎng)占有率目前位居世界第四。
微創(chuàng)?醫(yī)療專注于自主創(chuàng)新,已擁有專利(申請(qǐng))1600余項(xiàng),多項(xiàng)產(chǎn)品獲得國家科學(xué)技術(shù)進(jìn)步二等獎(jiǎng)等國家和省部級(jí)榮譽(yù),在中國上海、江蘇、浙江、北京、深圳和美國的孟菲斯等地均建有生產(chǎn)研發(fā)基地。通過海外并購和合資等方式,微創(chuàng)?醫(yī)療正逐步推進(jìn)全球化的產(chǎn)業(yè)布局。公司現(xiàn)有員工3000余名,其中約三分之一為海外員工。
秉承“盡精微 致廣大”的管理理念,微創(chuàng)?醫(yī)療在強(qiáng)調(diào)以人為本的同時(shí),將對(duì)細(xì)節(jié)的追求和創(chuàng)新的堅(jiān)持深深融入企業(yè)基因之中。微創(chuàng)?醫(yī)療希望通過不懈的努力,在以微創(chuàng)傷為代表的高科技醫(yī)學(xué)領(lǐng)域建設(shè)一個(gè)屬于患者的全球化領(lǐng)先醫(yī)療集團(tuán)。